Goodr eyewear has all kinds of ways to make you look good

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Created: Friday, November 2, 2018 8:10 amUpdated: Thursday, November 8, 2018 11:43 pm

 

Goodr Sunglasses in Durango, Colorado.
Goodr sunglasses let you bloom with three funky, functional models in an array of colors and lenses. Photo by Brandon Mathis.

We like the goodr Swedish Meatball Hangover, Donkey Goggles, and Iced by Yetis.

By Brandon Mathis

Goodr sunglass company was founded on a few observations about active eyewear:

1. Classic style was getting lost in the madness.

2. Eyewear was over-engineered and over-complicated.

3. Too expensive. You paid how much for those rocket launcher space looking things?

What they offer are three models, lots of colors, a witty brand presentation and a growing counter culture of patrons. Mix it all up and it takes the edge off all that seriousness of having fun. The best part is you get a nice pair of shades. Most styles come with UV 400 polarized lenses – yes, polarized lenses. And all feature a non-slip, no-bounce fit perfect for runners or anyone else who grabs life by the horns.

With model names Tangiers Rewards Member and Whiskey Shots with Satan and A Ginger’s Soul, you get the idea that fun comes first at a price that will make you smile. How’s $25 for the OG line and $35 for the updated BFG line? That’s pretty “goodr.”

$25-$35

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