Fashion meets function in these ready-for-anything jeans.
By Brandon Mathis
Take your favorite pair of denim, give them some comforting stretch, a little moisture wicking ability and a sophisticated look and you’ve got a pair of pants almost too good to be true. Who does that? DUER does.
When denim industry veteran Gary Lenett fell in love with cycling, he found that blue jeans weren’t made for life in the saddle. Then he teamed up with performance fabrics forerunner Abid Hafeez, and the two took the look and style of denim and paired it with natural features and an utilitarian function to create DUER. The idea caught on and people won’t take them off.
“We wanted to bridge the gap between fashion and performance clothing,” Lenett says. “By combining premium, natural fiber-rich fabrics with technical fibers, DUER offers extreme comfort, breathability and maneuverability, so you can look good and get on with the good stuff.”
This is a jean you could wear to a date-night dinner and then go climbing or hiking in the next day. They are also perfect for bicycle commuters or anyone who enjoys a comfy fit with all the perks of an outdoor-minded active pant. We’ve climbed, commuted, slept and road tripped in this practical pant, and we are hooked.
With several lines of men and women’s jeans and other garments, they all have the DUER do-anything chops. Our test pair of Relaxed Fit Performance Denim came in a Heritage Rinse wash with triple stitching for durability, and a gusseted crotch that adds to their freedom of movement and eliminates the intersecting pain point encountered in most pants. Plus the COOLMAX interwoven fibers wicked sweat and kept us cool when things got tough.