Skiing

Coffee Sage Sam Higby Brews the Perfect Trail Boost

Squires Lavina

“In coffee, there are over 850 flavor and aromatic compounds, compared to just 200 in wine,” shares Sam Higby, co-owner of First Ascent Coffee Roasters (FA), as he sets up a blind cupping session for me at their workshop in Crested Butte, Colorado. The workshop buzzes with activity, housing a packaging machine, freeze dryer, and their unique brew system, while Higby’s Bernedoodle puppy frolics around the space.

Driven by a passion for delivering exceptional single-pour, packaged coffee, Higby and his co-founders, Allison and Mark Drucker, are on a mission. Their dedication to quality has earned them acclaim, with FA emerging as the clear favorite in a recent SNEWS poll, securing 46% of the votes.

Higby’s journey into the world of coffee began at 26, during his tenure as an Outward Bound mountaineering and climbing instructor in the Colorado Rockies. It was there that he and his colleagues established a coffee ritual, enjoying French press breaks amidst the scenic trails—a moment of mental reset before tackling the day’s challenges.

For Higby, coffee isn’t just a beverage; it’s a ritual that sets the tone for his adventures. Recalling a memorable cup of Ethiopia Yirgacheffe brewed on a Clover coffee maker at a Salt Lake City cafe in 2008, he emphasizes the transformative power of the coffee ceremony in preparing for the day ahead.

Despite holding esteemed positions in the outdoor industry, Higby felt a calling to pursue his passion for coffee. In 2013, he took a leap of faith and cold-emailed Boxcar, a renowned coffee shop in Boulder, seeking employment. Starting as a dishwasher, he immersed himself in the craft, eventually earning a promotion to shift lead.

Little did he know, this experience would pave the way for a pivotal role at FA. After joining the team as a barista manager, Higby became a business partner when FA transitioned its focus to instant brew. Today, he oversees production and events, while his partners handle roasting and marketing, respectively.

Through his journey from mountaintops to coffee workshops, Higby’s dedication to crafting the perfect brew remains unwavering. With FA, he continues to share his passion for coffee, offering enthusiasts a taste of excellence with every sip.