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Todd Wells and the 360fly

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It’s a wrap.

Durango’s own Olympian Todd Wells, one of the most decorated professional mountain bikers in history, has joined the ranks of motocross pro Chad Reed, freestyle BMX rider Terry Adams, pro surf champion Carissa Moore and others in a partnership with 360fly cameras.

The small, rugged spherical cameras are the world’s only single lens cameras that can capture 360 degree video and can be viewed with interactive capabilities – the viewer can control their point of view.

Wells, 14-time national champion who uses POV action cameras, called the camera a game changer.

“Not only for its video format, but also the mobile efficiency to capture, edit and share video on the fly,” he said.

Wells should be a fitting ambassador for the company, whose applications thrive in the fast pace outdoor sporting arena.

The company’s CEO, Peter Anderson, also an avid mountain biker, said he’s followed Well’s career closely.

“We’re excited to welcome Todd to the 360fly team and look forward to seeing the content he captures on and off the bike,” he said.

Wells added that he plans to use the cameras for family moments as well as in the saddle.

“The 360 will allow me to step out from behind the view finder and be fully engaged in those experiences,” he said. “That really blew me away.”

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